History of W•D Flooring

The history of W•D Flooring, LLC, like the durability of its products, is one that spans generations. The story dates back to the pioneering years of 1872 and the Great-Great-Grandfather of today's W•D Flooring president Peter Connor, Robert Connor. The Connor family has been providing hardwood flooring from its sustainably managed hardwood forests ever since W. D. Connor led the world in the practice of sustainable forestry in the early 1900s.

Environmental Statement

Today the Connors own and manage over 40,000 acres of the finest northern hardwoods in Wisconsin and the Upper Peninsula of Michigan. W•D Flooring is one of the largest producers of northern hardwood flooring in North America. All of our products are derived from environmentally conscious producers and are manufactured with the latest up-to-date technology from the drying and milling of lumber to your floor. W•D Flooring is proud of the fact that it has 100 percent utilization of our raw materials and zero waste product.